PRIVACY POLICY
Last Updated: July 2, 2022
DATA USAGE DISCLOSURE
Advertising Disclosure
Dog Friendly Alliance is committed to providing bone-a-fide pet-friendly content that our visitors (and their four-legged friends) will love. We may at times receive compensation from our partners or use affiliate links to promote products and services featured on our website.
Privacy Policy
Thanks for visiting the Dog Friendly Alliance website and/or mobile applications (collectively, the “Website”). The terms “we,” “us,” “our” and “DogFriendlyAlliance.com” refer to WMTMA LLC d/b/a Dog Friendly Alliance, a Texas corporation, and/or our subsidiaries. The term “you” refers to the user interacting with the Website, contributing content on the Website and/or completing a booking on the Website or through our customer service agents.
This Privacy Policy describes our policies for the collection, use and disclosure of information about you and your pets in connection with your use of our services, including those offered through our Website, emails, and mobile applications (collectively, the “Service”). When you use the Service, you consent to our collection, use and disclosure of information about you as described in this Privacy Policy.
INFORMATION WE COLLECT AND HOW WE USE IT
We collect and store information about you and your pets when you use the Service. We use the information to fulfill your requests, provide the Service’s functionality, improve the Service’s quality, personalize your experience, track usage of the Service, provide feedback to third party businesses, display relevant advertising, market the Service, provide customer support, message you, back up our systems and allow for disaster recovery, enhance the security of the Service, and comply with legal obligations.
Account Information
If you create an account on Dog Friendly Alliance, we may store and use your full name, email address, zip code, and other information you may provide with your account, such as your gender and birth date. Your name and any photo you submit through the registration process may be publicly displayed as part of your account profile. If you believe that someone has created an unauthorized account depicting you or your likeness, you can request its removal by emailing privacy@dogfriendlyalliance.com.
Public Content
The information that you contribute through the Service is intended for public consumption, including your reviews, tips, photos, videos, check-ins, comments, likes, posts, events, bookmarks, friends, lists, compliments, and account profile. We may display this information through the Service, share it with businesses, and further distribute it to a wider audience through third party sites and services.
Contacts
We may allow you to invite your friends to join the Service by providing us with their contact information, or by allowing us to access your contacts from your computer, mobile device, or third party sites to select which friends you want to invite. If you allow us to access your contacts, we may transmit that information to Dog Friendly Alliance long enough to process your invitations.
Communications
When you sign up for an account or use certain features, you are opting to receive messages from other Dog Friendly Alliance users, businesses, and Dog Friendly Alliance itself. You can manage some of your messaging preferences but note that you cannot opt out of receiving certain administrative, transactional, or legal messages from DogFriendlyAlliance.com. We may track your actions in response to the messages you receive from Dog Friendly Alliance or through the Service, such as whether you deleted, opened, or forwarded such messages. If you exchange messages with others through the Service, we may store them in order to process and deliver them, allow you to manage them, and we may review and disclose them in connection with investigations related to the operation and use of the Service. If you send or receive messages through the Service via SMS text message, we may log phone numbers, phone carriers, and the date and time that the messages were processed. Carriers may charge recipients for texts that they receive. We may also store information that you provide through communications to us, including from phone calls, letters, emails and other electronic messages, or in person. If you are a representative of a business listed on Dog Friendly Alliance, we may contact you, including by phone or email, using the contact information you provide us, make publicly available, or that we have on record for your business.
Transactional Information
If you initiate a transaction through the Service, such as a booking or other purchase, we may collect and store information about you, such as your name, phone number, address, email, and credit card information, as well as any other information you provide to us, in order to process your transaction, send communications about them to you, and populate forms for future transactions. This information may be shared with third parties for the same purposes. Dog Friendly Alliance does not disclose your personal information to third parties for the purpose of directly marketing their services to you unless you first agree to such disclosure. When you submit credit card numbers, we encrypt that information using industry standard technology. If you write reviews about businesses with which you transact through the Service, we may publicly display the fact that you transacted with those businesses.
Activity
We may store information about your use of the Service, such as your search activity, the pages you view, the date and time of your visit, businesses you call using our mobile applications, and bookings and purchases you make through the Service. We also may store information that your computer or mobile device provides to us in connection with your use of the Service, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, phone number, unique device identifier, advertising identifier, location (including geo-location, beacon-based location, and GPS location), and requested and referring URLs. You may be able to disallow our use of certain location data through your device or browser settings, for example by disabling “Location Services” for the Dog Friendly Alliance application in iOS privacy settings.
COOKIES
We, and third parties with whom we do business, may use cookies, web beacons, tags, scripts, local shared objects such as HTML5 and Flash (sometimes called “flash cookies”), advertising identifiers (including mobile identifiers such as Apple’s IDFA or Google’s Advertising ID) and similar technology (“Cookies”) in connection with your use of the Service, third party websites, and mobile applications. Cookies may have unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Cookies may transmit information about you and your use of the Service, such as your browser type, search preferences, IP address, data relating to advertisements that have been displayed to you or that you have clicked on, and the date and time of your use. Cookies may be persistent or stored only during an individual session.
We use Cookies for our processes, which are intended to make the Service work in the way you expect. For example, we may use a Cookie that tells us whether you have already signed up for an account. We may use Cookies for authentication, security, and compliance, which are intended to prevent fraud, protect your data from unauthorized parties, and comply with legal requirements. For example, we may use Cookies to determine if you are logged in. We may use Cookies for preferences, intended to remember information about how you prefer the Service to behave and look. For example, we may use a Cookie that tells us whether you have declined to allow us to use your phone’s geo-location data.
We may use Cookies for notifications, intended to allow or prevent notices of information or options that we think could improve your use of the Service. For example, we may use a Cookie that stops us from showing you the signup notification if you have already seen it. We may use Cookies to make advertising more relevant to users and more valuable to advertisers. For example, we may use Cookies to serve you interest-based ads, such as ads that are displayed to you based on your visits to other websites, or to tell us if you have recently clicked on an ad. We may use Cookies for analytics, intended to help us understand how visitors use the Service. For example, we might use a Cookie that tells us how our search suggestions correlate to your interactions with the search page.
It may be possible to disable some (but not all) Cookies through your device or browser settings but doing so may affect the functionality of the Service. The method for disabling Cookies may vary by device and browser but can usually be found in preferences or security settings. For example, iOS and Android devices each have settings which are designed to limit forms of ad tracking. For flash cookies, you can manage your privacy settings by clicking here. Please note that changing any of these settings does not prevent the display of all advertisements to you.
WITH WHOM YOUR INFORMATION MAY BE SHARED
Third parties may receive information about you as follows:
Advertisers
We may allow third parties to use Cookies through the Service to collect the same type of information for the same purposes as Dog Friendly Alliance does for itself. In doing so, Dog Friendly Alliance adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Third parties may be able to associate the information they collect with other information they have about you from other sources. We do not necessarily have access to or control over the Cookies they use, but you may be able to opt out of some of their practices through the Network Advertising Initiative, Omniture, Digital Advertising Alliance and Privacy Choice. Please note that opting out does not prevent the display of all advertisements to you. Additionally, we may share non-personally identifiable information from or about you with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address) to facilitate the display of targeted advertising. You may be able to limit our sharing of some of this information through your mobile device settings, as described above.
Service Providers
We may rely on third party providers to support or provide some of the services that are available through the Service, such as bookings. We may also rely on third party providers to perform certain services for us in connection with your use of the Service, such as communications and hosting services, network security, technical and customer support, tracking and reporting functions, quality assurance testing, payment processing, our own marketing of the Service, and other functions. We may share information from or about you with these third-party providers so that they can perform their services or complete your requests. These third-party providers may share information with us that they obtain from or about you in connection with providing their services or completing your requests. Third party providers may also share this information with their subsidiaries, joint ventures, or other companies under common control. Some of our web pages may utilize framing techniques to serve content to you from our third-party providers, while preserving the look and feel of the Service. In such cases, please note that the information you provide is being provided to the third party.
Aggregate Information
We may share user information in the aggregate with third parties, such as advertisers and content distributors. For example, we may disclose the number of users that have been exposed to, or clicked on, advertisements.
Business Transfers
We may share information from or about you with our parent companies, subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Privacy Policy. If another company acquires Dog Friendly Alliance or all or substantially all of our assets, that company will possess the same information, and will assume the rights and obligations with respect to that information as described in this Privacy Policy.
Businesses on DogFriendlyAlliance.com
We may share information from or about you (such as your age and gender), your devices, and your use of the Service (such as which businesses you bookmark or call) with businesses listed on DogFriendlyAlliance.com. You may adjust your settings to increase or decrease the amount of information we share. Additionally, if you make a phone call to a business through or in connection with your use of the Service, we may share information about your call with the business that the business would have received had you called them directly, such as the date and time of your call and your phone number. You may be able to limit our ability to collect and share your phone number through your phone’s settings or phone service provider.
Investigations
We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure (a) is reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) is helpful to prevent, investigate, or identify possible wrongdoing in connection with the Service; or (c) protects our rights, reputation, property, or that of our users, affiliates, or the public. If you flag or otherwise complain to Dog Friendly Alliance about content through the Service, we may share the substance of your complaint with the contributor of that content in order to provide an opportunity for the contributor to respond.
Links
The Service may contain links to unaffiliated third party services. Except as set forth herein, we do not share your personal information with them, and are not responsible for their privacy practices. We suggest you read the privacy policies on or applicable to all such third-party services.
Third Party Accounts
If you sign up for Dog Friendly Alliance using a third party service like Facebook, or link your Dog Friendly Alliance account to your account with a third party service like Facebook or Twitter, we may receive information about you from such third party service.
In certain circumstances we may disclose information about you to third parties if we determine, in our sole discretion, such disclosure is necessary: (a) to protect Dog Friendly Alliance’s systems, assets, employees, members and customers; (b) to ensure the integrity and operation of Dog Friendly Alliance’s business and systems; or (c) to comply with legitimate and enforceable governmental requests, subpoenas or court orders. We may choose to comply with or disregard such requests or orders in our sole discretion. Dog Friendly Alliance’s right to disclose information, including but not limited to user profile information (name, email address, etc.), IP address and traffic information, usage history, and posted content, shall take precedence over any other terms of this Privacy Policy.
CONTROLLING YOUR PERSONAL DATA
Other users may be able to identify you, or associate you with your account, if you include personal information in the content, you post publicly. You can reduce the risk of being personally identified by using the Service pseudonymously, though doing so could detract from the credibility of your contributions to the Service.
Please also note that the messages you send or receive using the Service are only private to the extent that both you and the person you are communicating with keep them private. For example, if you send a message to another user, that user may choose to publicly post it. Also, Dog Friendly Alliance may access and disclose such messages in the course of investigations relating to use of the Service.
Users may submit data erasure requests to privacy@dogfriendlyalliance.com.
DATA RETENTION AND ACCOUNT TERMINATION
Upon reasonable request submitted to privacy@dogfriendlyalliance.com, we can close your account and will remove your public posts from view and/or dissociate them from your account profile, but we may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations. Please note that businesses cannot remove their business listings, ratings, or reviews by closing their accounts.
CHILDREN
The Service is intended for general audiences and is not directed to individuals under 18 years of age. We do not knowingly collect personal information from anyone under the age of 18. If you become aware that a child has provided us with personal information, please contact us. If we become aware that a child has provided us with personal information, we take steps to remove such information and terminate the child’s account.
SECURITY
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
CONTACT INFORMATION
If you believe that Dog Friendly Alliance has not adhered to this Privacy Policy, you may contact us by email or physical mail at the following address:
privacy@dogfriendlyalliance.com
Dog Friendly Alliance
2919 Commerce St #181
Dallas, TX 75226
(469) 998-1390
INTERNATIONAL DATA TRANSFER
For users residing in the European Union, please note that the personal data information we obtain from or about you may be transferred, processed and stored outside of the E.U. for the purposes described in this Privacy Policy, including in the United States of America. We take the privacy of our users seriously and therefore take steps to safeguard your information, including an adequate level of data protection in accordance with E.U. standards.
If you would like additional information about your personal data and its use in connection with this Service, including correcting any incorrect information, please contact us at the address above. We will take such steps as we deem necessary to confirm your identity before sharing any personal data with you. We will respond to proper and confirmed requests relating to personal data within 30 days, or as otherwise required by applicable law.
MODIFICATIONS TO THIS PRIVACY POLICY
We may revise this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our collection, use, and disclosure of information about you. By continuing to access or use the Service after those changes become effective, you agree to the revised Privacy Policy.
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